WE, ALL Beauty

Impact

We, All is a company founded by two women, independently, with the aim of taking care of your skin through precise formulations, simplifying the beauty ritual and maximizing results. We believe in the regenerative and nourishing power of nature, driven by technology, and we seek to integrate science at the service of consciousness.

At We, All, we incorporate a positive, vegan and cruelty-free approach, prioritizing safe and effective ingredients. We are a united community, where we include everyone: us, you, the planet and all forms of life present on it. No borders, no gender distinction, no harm to the environment, and above all, no disrespect.

Our products are certified by the Eu Reciclo, Compenso Carbono, Paraben Free, Vegan and Cruelty Free seals.

At We, All, we are committed to providing quality products that care for your skin while respecting the planet and all its creatures.

History

The story of We, All is the union of two friends, Graziela and Sue.

Graziela, graduated in design from UFRJ and Cosmetics Technician from Faculdade Oswaldo Cruz, in addition to having specialized in organic formulation from Formula Botanica, began her journey a decade ago, researching the benefits of natural and vegan ingredients for the skin. She began developing herbal products by hand and sharing her knowledge by teaching classes on formulating basic beauty products in her laboratory.

On the other hand, Sue has accumulated experience working for major cosmetics brands, such as Shiseido in Tokyo, and has been present since the implementation of Sephora in Latin America, in addition to having participated in the beauty startup B4A. Her love for beauty increasingly connected her with the search for natural, responsible and clean products. That's how she decided to take the formulation course taught by Graziela.

We, All emerged in 2023 as a result of this collaboration between Graziela and Sue, combining their knowledge and passion for natural and responsible beauty.

Who does

Graziela S. M Peres, who is a founding partner, responsible for the formulations; It is

Sue Oyafuso, who is a founding partner, responsible for the company's marketing

Products

Our brand's products offer a complete approach to promoting healthy, beautiful skin, starting with preserving its fundamental structure. The combination of NMF (natural protection factor), amino acids, minerals and peptides, together with lipids, form the essential basis for keeping the skin protected and nourished.

We develop our products with a special blend, specially formulated to provide the necessary nutrients to NMF and skin lipids. This results in deep and lasting hydration, preventing excessive water loss and preserving the integrity of the skin barrier.

Our commitment to quality is reflected in the choice of natural ingredients, of plant origin, functional and safe for the skin. This way, we ensure not only effective results, but also a skin care experience that is gentle and sustainable.