Studio Pedro Leal

Impact

Studio Pedro Leal's principle is to be a brand whose production is based on materials that can be found in demolitions. The raw material has always been wood, with small insertions of other complementary materials that bring the icing on the cake to the final result.

Brazil is home to the greatest biodiversity in the world, but the furniture market works with very few species. Thus, a vicious cycle is generated over the decades, in which species become "fashionable", are exploited and become protected and/or prohibited.

The reasoning that wood is a raw material that, if managed intelligently, can last forever does not prevail in the market where the industry produces subcategories of materials such as MDF and adds chemicals to create a new product.

Studio Pedro Leal's mission, in a way, is to disseminate unusual species, which may have qualities as important as the "favorites" on the market, but which are not popular knowledge and, thus, give nature a breather.

Demolition wood enters this field of "rediscovery". Even though it has been used previously, it can still have a long life for other uses.

History

Pedro Leal's career has always been in the field of advertising writing. He started in advertising agencies, where he had fun and practiced one of the things he always loved doing, which was writing. After spending time in the United States, he became disappointed with the stories that the market created, which were actually false and revolved only around the "image".
The desire to make something real that could be played grew in him very naturally. And the option for carpentry was automatic, without crisis, as if it was already there, waiting.

Decisions to change are often painful, but it was very clear to Pedro that there were no steps backwards and then moving forward. From then on, any step would be forward. He believes that no one is ever late or early, but always on time. Pedro states that time was very generous to him, putting him in contact with professionals he admired and who reached out for internships in workshops, where he learned the craft and further developed his critical outlook on design and carpentry.

Producers

Studio Pedro Leal has always been a one-person brand. He often jokes that his two employees are called "right hand" and "left hand" (lol). In this process, he believes that there are positive and negative sides, as all tasks become much slower, as a company is not just made up of production. But this doesn't bother him, since it is part of his essence to have a numbered production, in which furniture and objects are not mass produced. He believes that being involved in all stages of production turns his customers into friends.

Products

The greatest benefit of Studio Pedro Leal products are affective and sensorial. Knowing the origin of the object's material, who it was made by, how long ago, having a relationship with the producer, who will tell the story about the wood that is in the product, having this object at home to show and passing on the information to the visits outweigh any technological benefit that Studio Pedro Leal could offer.