Alternative Roots

Impact

Roots Alternativa is a company committed to the mission of promoting a healthier and more sustainable world through innovative and responsible cleaning products. The company seeks to create a significant positive impact on the planet and the lives of its customers.

Roots Alternativa's fundamental belief is in the possibility of harmonizing cleaning effectiveness with environmental responsibility. Committing to developing products that not only meet the highest performance expectations, but are also kind to the environment and free from animal cruelty.

The product formulas have natural and biodegradable ingredients. All are vegan and are not tested on animals. The company adopts sustainable packaging to reduce waste and promote responsible consumption practices.

In addition to offering products, Roots Alternativa seeks to raise public awareness about the importance of choosing natural and sustainable cleaning products to contribute to a cleaner and healthier planet.

The brand's impact is evidenced not only by what it produces, but by the positive legacy it seeks to leave for future generations.

History

In mid-2016, Ana noticed the overwhelming variety of conventional cleaning products in her home. This reflection pushed her to consider how her knowledge could be applied to create more comprehensive and effective solutions in completely natural products, avoiding dyes and synthetics that are harmful to the environment and health.

Ana dedicated herself to extensive research and development, carrying out tests and experiments to find ideal formulas. After this process, she created three products: Laundry Detergent, Multipurpose Cleaner and MultiAction Soap.

With the line ready, Ana Lucila needed to choose a name that captured the essence of her company. He chose the word "roots" which means roots in English, symbolizing the origin and essence of his products

On April 2, 2020, Ana Lucila Rodrigues officially launched q Roots Alternativa, fulfilling her dream of creating cleaning products that benefit people, animals and the planet.

An inspiring story that represents not only female entrepreneurship, but a mission to promote meaningful change and build a healthier and more sustainable future.

Who does

Ana Lucila Rodrigues carries out research and development of product formulas and, together with her team, runs the entire production and sales chain at the factory in Jardinópolis, a city in the interior of the State of São Paulo.

Products

Roots Alternative products benefit both consumer health and the environment, as they represent a sustainable and ethical option compared to traditional cleaning products.

They enable consumers to maintain their homes in a healthier and more ecologically conscious way, while at the same time contributing to the promotion of a cleaner environment and the preservation of animals.

Impact

Roots Alternativa is a company committed to the mission of promoting a healthier and more sustainable world through innovative and responsible cleaning products. The company seeks to create a significant positive impact on the planet and the lives of its customers.

Roots Alternativa's fundamental belief is in the possibility of harmonizing cleaning effectiveness with environmental responsibility. Committing to developing products that not only meet the highest performance expectations, but are also kind to the environment and free from animal cruelty.

The product formulas have natural and biodegradable ingredients. All are vegan and are not tested on animals. The company adopts sustainable packaging to reduce waste and promote responsible consumption practices.

In addition to offering products, Roots Alternativa seeks to raise public awareness about the importance of choosing natural and sustainable cleaning products to contribute to a cleaner and healthier planet.

The brand's impact is evidenced not only by what it produces, but by the positive legacy it seeks to leave for future generations.

History

In mid-2016, Ana noticed the overwhelming variety of conventional cleaning products in her home. This reflection pushed her to consider how her knowledge could be applied to create more comprehensive and effective solutions in completely natural products, avoiding dyes and synthetics that are harmful to the environment and health.

Ana dedicated herself to extensive research and development, carrying out tests and experiments to find ideal formulas. After this process, she created three products: Laundry Detergent, Multipurpose Cleaner and MultiAction Soap.

With the line ready, Ana Lucila needed to choose a name that captured the essence of her company. He chose the word "roots" which means roots in English, symbolizing the origin and essence of his products

On April 2, 2020, Ana Lucila Rodrigues officially launched q Roots Alternativa, fulfilling her dream of creating cleaning products that benefit people, animals and the planet.

An inspiring story that represents not only female entrepreneurship, but a mission to promote meaningful change and build a healthier and more sustainable future.

Who does

Ana Lucila Rodrigues carries out research and development of product formulas and, together with her team, runs the entire production and sales chain at the factory in Jardinópolis, a city in the interior of the State of São Paulo.

Products

Roots Alternative products benefit both consumer health and the environment, as they represent a sustainable and ethical option compared to traditional cleaning products.

They enable consumers to maintain their homes in a healthier and more ecologically conscious way, while at the same time contributing to the promotion of a cleaner environment and the preservation of animals.