Palm

Impact

Palma transforms the way people consume personal care products and cosmetics, transforming this high impact into something positive for personal well-being and the planet.

The products are an ode to sustainability: 100% plastic-free, no water waste and zero waste.

The ingredients in Palma's products are a true celebration of the Cerrado's active ingredients because, as they are 100% concentrated in their formulas, they do not consume water in the production process.

The packaging is made with 100% recycled paper from waste picker cooperatives, which promotes the circular economy and social impact, and is 100% compostable thanks to the inks used for coloring being vegetable-based and made from soy, therefore no they take a long time to decompose.

Furthermore, the brand makes a point of contributing to the protection of the rivers in the Triângulo Mineiro, donating R$1 from each product to Associação Rios Livres (@rioslivres).

Every consumption choice in Palma becomes not only a delight for the user, but also a valuable help for nature.

History

In August 2023, the brand emerged as a lovely initiative by communicator and socio-environmental activist Giovanna Nader.

Giovanna Nader was born and raised in Araguari, Minas Gerais, a city in the heart of the Cerrado where there are more than 150 cataloged waterfalls.

Over the years, Giovanna witnessed the gradual disappearance of the biome, which was replaced by large plantations from large estates, at the same time that many waterfalls lost their grandeur due to the installation of hydroelectric plants.

Motivated by entrepreneurial desire, Giovanna decided to create a brand that not only generated as little waste as possible, but also protected the biome that has always inspired her.

Palma was entirely developed from active ingredients from the Cerrado and its mission is to be an activist and give visibility to this biome in all its diversity and richness.

Therefore, it is not just a cosmetics brand: it is a passionate advocate, committed to eliminating plastic and protecting the Cerrado. Its commitment goes beyond aesthetics, seeking to offer hair nutrition in a natural way while highlighting the pressing issues of our time.

Palma's story is the story of an entrepreneurial journey, where every detail brings together Giovanna's commitment to socio-environmental awareness and the urgencies of her time.

Who does

The team that participates in the brand's production process reflects the commitment to preserving the Cerrado, working collaboratively to create conscious and sustainable products throughout the production chain.

Products

Palma offers three lines of shampoo and conditioner, each designed to meet the specific needs of dry, oily and combination hair. The products carry with them a series of values that make them special: vegan, with plant-based ingredients, enriched with active ingredients from the cerrado, biodegradable, zero water, and zero plastic. They represent clean and coherent beauty!

Each Palma product is not only a choice for natural hair care but also a conscious decision that benefits not only those who use it, but also the entire environment.

Impact

Palma transforms the way people consume personal care products and cosmetics, transforming this high impact into something positive for personal well-being and the planet.

The products are an ode to sustainability: 100% plastic-free, no water waste and zero waste.

The ingredients in Palma's products are a true celebration of the Cerrado's active ingredients because, as they are 100% concentrated in their formulas, they do not consume water in the production process.

The packaging is made with 100% recycled paper from waste picker cooperatives, which promotes the circular economy and social impact, and is 100% compostable thanks to the inks used for coloring being vegetable-based and made from soy, therefore no they take a long time to decompose.

Furthermore, the brand makes a point of contributing to the protection of the rivers in the Triângulo Mineiro, donating R$1 from each product to Associação Rios Livres (@rioslivres).

Every consumption choice in Palma becomes not only a delight for the user, but also a valuable help for nature.

History

In August 2023, the brand emerged as a lovely initiative by communicator and socio-environmental activist Giovanna Nader.

Giovanna Nader was born and raised in Araguari, Minas Gerais, a city in the heart of the Cerrado where there are more than 150 cataloged waterfalls.

Over the years, Giovanna witnessed the gradual disappearance of the biome, which was replaced by large plantations from large estates, at the same time that many waterfalls lost their grandeur due to the installation of hydroelectric plants.

Motivated by entrepreneurial desire, Giovanna decided to create a brand that not only generated as little waste as possible, but also protected the biome that has always inspired her.

Palma was entirely developed from active ingredients from the Cerrado and its mission is to be an activist and give visibility to this biome in all its diversity and richness.

Therefore, it is not just a cosmetics brand: it is a passionate advocate, committed to eliminating plastic and protecting the Cerrado. Its commitment goes beyond aesthetics, seeking to offer hair nutrition in a natural way while highlighting the pressing issues of our time.

Palma's story is the story of an entrepreneurial journey, where every detail brings together Giovanna's commitment to socio-environmental awareness and the urgencies of her time.

Who does

The team that participates in the brand's production process reflects the commitment to preserving the Cerrado, working collaboratively to create conscious and sustainable products throughout the production chain.

Products

Palma offers three lines of shampoo and conditioner, each designed to meet the specific needs of dry, oily and combination hair. The products carry with them a series of values that make them special: vegan, with plant-based ingredients, enriched with active ingredients from the cerrado, biodegradable, zero water, and zero plastic. They represent clean and coherent beauty!

Each Palma product is not only a choice for natural hair care but also a conscious decision that benefits not only those who use it, but also the entire environment.