Critérios - Como selecionamos nossos produtos.

Criteria - How we select our products.

Written by: Igor Botelho Bernardes

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Time to read 1 min

Very clear values ​​and criteria guide us when choosing the items that will be sold at The Resilient Store – and we would like to share these principles with you.


We are looking for entrepreneurs who work in the nine categories listed below. Within each of them, we also seek to represent Brazilian biomes, traditional communities and minorities. All of this is designed to achieve our greater purpose: regenerating the planet and acting against climate change, something we want to do through fair and coherent trade, and reversing the majority of our profit into investments in the protection and recovery of the Amazon

Every item you find for sale at The Resilient Store generates at least one of the following positive impacts:

Promote a deeper connection with our ANCESTRAL CULTURE , valuing traditional Brazilian production techniques and artistic expressions.


Prioritize the CIRCULAR ECONOMY , with products made from recycled, recyclable materials, of renewable origin or with an extended life cycle.


Strengthen the CREATIVE ECONOMY , giving space to items that add culture, knowledge and innovation, and that stimulate the cultural and economic development of the communities involved.


Encourage equal opportunities and the distribution of power through EMPOWERING brands and products.


Increase the HOLISTIC well-being of consumers. Balanced and healthy body, mind and spirit are powerful tools for personal, environmental and planetary regeneration.


Being a NATURAL and ORGANIC option, without artificial additives, synthetic dyes, artificial fragrances or any other chemical component harmful to health or the environment.


Promote the restoration and revitalization of ecosystems with REGENERATIVE products, which use agricultural and production practices that contribute to the health of soil, water and biodiversity.


Respect animal life and the environment, offering quality VEGAN products.


With these criteria and our curation, we want to propose a more conscious way of consuming, which combines diversity, authenticity and quality with other non-negotiable values ​​such as the appreciation of culture and the regeneration of nature. The selection of The Resilient Store is proof that this union is possible, and also an invitation to strengthen and expand this new way of thinking.

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